The Quick variation: whenever Marie Antoinette mentioned, “permit them to consume meal,” it would likely currently because she ended up being hogging all of the Michel et Augustin snacks for herself. Childhood friends Michel and Augustin met in secondary school, and, when they found their own sex 9-to-5 jobs to-be unfulfilling, they started a cookie business with a foundation in French pastry. Fast forward 13 decades, in addition to two pals have actually practices in France and New York and they are attracting the planet with the snacks, pastries, yogurts, mousses, and other desserts created using straightforward, pronounceable materials. The duo additionally will teach aspiring bakers that mastering the art of French pastry is attainable through their own recipe books and entertaining open home courses. Michel and Augustin’s dream is not difficult: to help make the world smile and bond over a shared passion for sweets.
Show
The storyline of Michel et Augustin started just adequate. Two kids began palling around in secondary school and became great friends. But, just like lots of teenage friendships, both parted ways after graduation to follow along with their very own pathways.
Michel discovered themselves in financing in New York, and Augustin was working in marketing for Air France. But both soon turned into disillusioned making use of 9-to-5 grind of the business community. They reconnected and the duo devised a wild plan to discover all 1,263 bakeries in France and develop a guide to the most effective confectioneries the country had to offer. They wrote a novel about this â their particular basic collaboration!
After completing their own pursuit, in 2004, Michel and Augustin aproned-up and place on a unique adventure: cooking in Augustin’s kitchen area. Their particular goal were to make a line of snacks and various other desserts created using 100% natural ingredients and love. And, after tirelessly testing and sampling more than 300 dishes, their own basic mixture came to be: the small round butter cookie. Michel et Augustin came to be!
The pair discovered fast achievements, and additionally they continue steadily to innovate more delicious creations, like a decadent natural yogurt in a container, which was discovered only once Michel and Augustin knew their prized cow could create a lot more than butter. They market their products making use of the trademark “kookiness” as well as the pleasure they infuse to their delicious goodies.
Dispersing a Love for French Pastry round the World
Michel et Augustin means more than simply producing a delicious cookie. The organization is curved on attracting from France’s wealthy culinary background generate masterful sweets.
“It’s not pretty much snacks â it is more about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is related to French pastry strategies. We have a very strong union with pastry generating as an organization.”
But Lily informed united states an affinity for and mastery of French pastry is not only kepted your product designers (they refer to them as the “recipe team”) at Michel et Augustin. Area of the organization’s kooky culture is sharing the passion and knowledge of pastry making very every person in the team, in France and Brooklyn, can prepare becoming a French pastry chef and make the nationwide examination (acknowledged a “C.A.P.”). That way, everybody is able to take part in innovating brand-new quality recipes and talk knowledgeably with fans, clients, and customers.
“once weekly in France and when monthly in nyc, our Banana Farm (“office”) turns into a pastry class in which we are dealing with a traditional program of French pastry and instruction for any official certification,” she said. “no matter whether you are an internet site designer or perhaps in revenue â the opportunity is urged for several.”
Though Michel et Augustin supplies an even more expansive brand in France, the business sticks with the same basics and principles of production for many items.
“finished . all our items have as a common factor is a real focus on style and also to the components,” Lily stated. “We focus on the high quality and comfort for the components, and try to maintain ingredient record as pronounceable as it can.”
This effects not just in a tasty decadence, but in addition a delicacy you can easily feel good about eating with your significant other.
An accumulation Treats Perfect for revealing together with your Sweetheart
Thereis only something about revealing desserts that begins your day right or finishes a great time. And Michel et Augustin’s projects had been intended for merely this type of occasions.
“It’s a moment in time of indulgence at the conclusion of a date,” Lily mentioned. “It’s tasty and made with thoroughly clean materials, and this makes the moment that much better. It feels good to enjoy.”
With the amount of worthy treats to select from, there isn’t any should pick one. While there’s a lot of more options in France â from candy mousse to decadent yogurts and, of course, one-of-a-kind cookies â there are lots of available options in the usa too.
Lily had been fast to recommend an ideal treats supply to or appreciate with that significant other.
“our very own best-selling cookie is actually our 4-Cookie Squares,” she stated. “they truly are like small square tarts, are available in three styles, and may be so quickly provided. We also provide Cookie Buttons, which have been hazelnut chocolate processor snacks with hazelnut ganache in. They are available in packages of two â one in my situation, one for you!”
For partners just who really enjoy their particular morning ritual together, Lily told you Puff Palmiers tend to be an attractive a.m. option.
“they might be puff pastry and taste like Elephant Ears,” she said. “They can be extremely light and flaky and just the thing for revealing over breakfast with coffee or at tea time.”
Whether you and your honey tend to be chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin features a deserving combat for revealing (or sneaking down with for your own clandestine cookie affair).
Join up From the Banana Farm
Michel et Augustin’s philosophy is the fact that the joy of desserts is within the sharing. So it should be no shock neighborhood wedding is extreme part of the organizations business mission. Many people are welcomed to quit in and chat (and style cookies) at their particular Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This mindset started within very beginning of the business and is section of their center. And Lily mentioned this viewpoint is exemplified into the business’s available houses.
“Right from the start, Michel and Augustin exposed the doorways of their apartment to neighbors, friends, consumers, and passersby, for individuals to provide them comments, to taste snacks, to flavor brand new meals these were testing, and also to hang out together with them and talk about whatever had been carrying out,” she said. “its something that’s important to all of us nowadays.”
Open up home in the Banana Farm happens regarding first Thursday of every month in France and nyc. Lily told united states these events present a means for the company to give back into the city by instructing them regarding the background and techniques of French pastry.
“We invite everybody, family, pals, consumers, and consumers in the future show dishes,” she said. “We perform taste examinations, focus groups, and play games. It really is a proper neighborhood occasion.”
It is not only enjoyable and tummy-pleasing to wait, in case you do not have a cookie companion, imagine the rest of the treat aficionados you might fulfill at Banana Farm. Most likely, when someone loves Michel et Augustin treats, you are sure that they have great flavor, and you’ll have something you should connect over.
Michel et Augustin: invested in Random Acts of Kookiness
In genuine Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to inspire and please the general public. From a tribute to Michael Jackson on the cookie rectangular occasion and their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they actually do. You can observe why their unique goodies are very addicting â they are fashioned with natural ingredients and great vibes.
Up subsequent when it comes down to business is another cookbook that aims to simply help United States readers yet others overcome the intimidation of French pastry.
“we are creating a French pastry cookbook the US, and it’s really about having fun with these very difficult meals,” Lily stated. “we are busting it down and stating you can do it. If we can, anybody can, therefore’re sharing our progress.”
Michel et Augustin can also be looking to introduce its well-known chocolate mousse in america.
“our very own fantasy for the candy mousse should seduce The united states’s tastebuds.”
And, after sampling the business’s snacks also snacks, the usa is certainly set for a long romance with that mousse.
